EATALY OPENING + PRESSE-EVENT

EATALY
OPENING +
PRESS EVENT

Thanks to Eataly, Italian cuisine can be enjoyed worldwide in the middle of cities. We planned the launch onto the German market at the Schrannenhalle in Munich’s Viktualienmarkt. Exclusive events at the shop opening attracted the press and VIP guests.

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CLIENT:

  • Eataly

INDUSTRY:

  • Food, retail,
    restaurants

TYPE OF EVENT:

  • PR event,
    shop opening

LOCATION:

  • Munich

PARTICIPANTS:

  • 120 or 1,100
Italienische Speisen genussvoll bei einem Live-Event inszeniert.
Italienische Speisen genussvoll bei einem Live-Event inszeniert.
Italienische Speisen genussvoll bei einem Live-Event inszeniert.
01 – TASK

Italian food staged deliciously at a live event.

Eataly stands for the highest quality and highest standards. The Italian delicatessen expert was looking for a suitable event partner for an exclusive red-carpet opening and a large-scale press event to celebrate their market entry in Germany. Our event professionals from Söllner Communications passionately took on this challenge, utilising their wealth of food expertise.

02 – SOLUTION

Foodies and event experts wanted.

To organise the press event, our events agency drew inspiration from the wonderfully relaxed pace of life and charm of Italy. The longstanding experience and expertise as well as the excellent network of Söllner Communications in the food economy were extraordinarily helpful here.

At the exclusive press pre-opening event, there was an exciting culinary trip through the market stalls, which was accompanied by the international Management Board and followed attentively by the invited bloggers and influencers. Just one day later, the red carpet was rolled out for the shop opening and a multi-stage live production with invited guests and VIPs was organised.

GENUSSREICHER PRESSEABEND, RIESIGES MEDIENECHO.
GENUSSREICHER PRESSEABEND, RIESIGES MEDIENECHO.

ENJOYABLE PRESS EVENING,
HUGE MEDIA ECHO.

Söllner Communications took on the creation and expansion of the guest lists, the dispatch of the invitations to the opening, the press kit as well as the coordination of press interviews and press enquiries so that pure enjoyment was the focus of the PR evening. We also ensured that press relations were maintained.

THE EXPERIENCE STARTED
ON THE RED CARPET.

The following VIP evening was an even bigger party. Here, too, our event experts looked after the entire hospitality management, from follow-up calls and e-mails to on-site participant management. In addition, the event logistics concerning technology, equipment, cloakroom, security, admission service, etc. were the responsibility of our Munich event agency. We took the work off the event organisers’ shoulders throughout the live event.

EVENTS THAT
ACHIEVE REACH.

Contacts are essential when it comes to organising VIP and press events. The guest lists of Söllner Communications events were based on the agency’s contacts to the world’s leading media representatives, multipliers and bloggers. On the VIP evening, our large network of celebrities and members of Munich’s high society proved to be a successful booster for successful live communication.

High-Class-Events mit nachhaltiger Aufladung der Marke.
03 – SUCCESSES

High-class events with a lasting boost to the brand.

With our support, the press event generated impressive media coverage for Eataly and achieved a concentrated media presence of 120 clippings in all national and international A-target media. Bloggers and influencers also ensured extraordinarily high social media coverage during and after the high-profile shop opening with 1,100 enthusiastic guests, VIPs and influencers.

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