RALPH LAUREN - SHOP OPENING IM INGOLSTADT VILLAGE

RALPH LAUREN -
SHOP OPENING
IN INGOLSTADT
VILLAGE

Polo Ralph Lauren has long held cult status as a brand, and the expectations at a brand event are correspondingly high. Söllner Communications organised an extraordinary evening event to celebrate the shop opening in Ingolstadt Village.

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CLIENT:

  • Ingolstadt
    Village, Value
    Retail

PARTICIPANTS:

  • Fashion

TYPE OF EVENT:

  • Shop-Opening
    for Polo Ralph
    Lauren

LOCATION:

  • Ingolstadt

PARTICIPANTS:

  • 500 to 700
Abendveranstaltung: Mehr als Champagner und Canapés.
Abendveranstaltung: Mehr als Champagner und Canapés.
Abendveranstaltung: Mehr als Champagner und Canapés.
01 – TASK

Evening event: More than champagne and canapés.

A luxury label needs a luxury event: For the opening of the new Polo Ralph Lauren Shop in Ingolstadt Village, an attention-grabbing event including a glamorous programme, catering, decoration and opening turnover was required – and successfully implemented with the help of our event agency.

Wir wissen, wie man Menschen und Marken zusammenbringt.
02 – SOLUTION

We know how to bring people and brands together.

For the multi-level store opening, we used a live event to convey an exclusive feeling and to provide a luxurious experience. The result: a glamorous opening ceremony that attracted the attention of invited guests, VIPs and the press and gave the brand image a lasting positive impression.

GROSSE EVENT-BÜHNE FÜR POLO RALPH LAUREN.
GROSSE EVENT-BÜHNE FÜR POLO RALPH LAUREN.

LARGE EVENT STAGE
FOR POLO RALPH LAUREN.

Fashion without models? No way. In order to find the ideal cast for the big catwalk appearance at the live event, a professional model casting took place at our event agency in Munich. In addition to getting the right model cast, finding suitable hair-and-make-up artists and the furnishing of a styling and fitting room for the fashion event were of great importance for the shop opening.

LOVE DOWN TO THE SMALLEST EVENT DETAIL.

A sophisticated event goes hand in hand with sophisticated event planning: For the Polo Ralph Lauren shop opening, the complete event organisation as well as the coordination of services, technology, decoration and photographers was in our hands. Söllner Communications also organised the hospitality and participant management as well as the booking and coordination of model hostesses for the evening event.

A NOBLE VIP EVENING WITH
A CELEBRITY FACTOR OF THE EXTRA CLASS.

The catering was provided by our full-service agency. Söllner Communications was responsible for inviting tenders to various catering companies, organising tastings and deciding on the menu. In order to ensure the perfect running of the shop opening, we drew up a detailed schedule and direction plan. Subsequently, all event participants were personally briefed. Our seamless on-site event support, including a fast check-in process, made the event unforgettable.

Eine Premierenfeier auf höchstem Niveau.
03 – SUCCESSES

A premiere celebration
at the highest
level.

The opening event was a glamorous delight for 700 guests and VIPs. The economic success was also clear: Polo Ralph Lauren was delighted with the evening, as the shop opening turned out to be both a high-class and high-turnover event.

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